Back at journalism school we used to play a game called «Bullshit Bingo». Everyone got a paper full of business lingo or political phrases, and we would watch speeches or read PR magazines out loud. Everytime you heard a word from your list, you could cross it out.
It’s a game you could play all day. The use of words to not say anything. To just «optimize» the «sustainable appearance» – it should be considered a crime. This video (which is a parody, really) shows why:
https://vimeo.com/81374324