In 1971, Gilbert and George were asked why they had picked Gordon’s for their piece ‘Gordon’s makes us very drunk’ and their answer was: “Because it is the best gin.” For the film, they added their names to the bottle’s label on either side of the Royal crest. Soundtrack was by Elgar and Grieg.
At the time there was no alternative to the Schweppes tonic.
Nowadays all bars tend to ignore Gordon’s. You have to go to the airport or to the train station to drink it. Only Gordon’s with Schweppes gives me that light feeling of celebration and revolution in the afternoon. And the smell of African juniper the next morning. All people who ordered G&T the first night I met them, became friends. Do you really want to talk about beer or––even worse––talk about wine? Good Lord.