Recently I had a crazy idea. I thought of founding a startup. The business plan is a little weird. The idea is to found the Official Administration of the Universe. I would be the CEO of that office. Actually, I would become He-Man – the master of the universe. This means, that I would claim the universe to be mine. Now here is my plan to become the master. I would do it the same way like landlords do: I would ask the current owner of the universe how much it costs, and if there is no owner, I would declare myself as the owner. This is how landlords came to their real estate, this is how vattenfall came to their water sources, this is how telekom came to Wifi (which physically is air). If there is nobody to ask, just take it.
But there’s one thing to make clear: I am not a conqueror or a dictator. The aim is not to reign with the title of the master of the universe. The business mission would be to help people on earth to get their wishes fulfilled. Everyday and everynight so many people send their prayers, thoughts and wishes to the sky. The space beyond our horizon is the place where our dreams go. Some call it ether, some call it stratosphere. To make it simple: I call it universe. And I mean, that someone has to be responsible for the things that are stored there. Things like unfulfilled dreams.
Now the next question is: Where does the money come from to operate? Fulfilling dreams sound like high budget projects. I would do it the same way how Bridget Riley, Jack Wolfskin and all other copyright-protectionists do: I would send bills to all people who use my signs. The world famous english Op Art-painter Bridget Riley (over 80 years old) recently sued the german artist Tobias Rehberger (40 something), because he drew white and black squares on a wall in an university above a door. Bridget Riley obiously claims to be the owner of white and black squares. The outdoor brand Jack Wolfskin once sued all hobby traders on dawanda.de (the german etsy.com) who has drawn a cat paw on purses, towels and earrings. Jack Wolfskin says, that they own the wolf paw. And the cat paw really looks like that. Jack Wolfskins even sue bear protection organisations, when they use bear paws. That means, there is a company out there which owns the paw! You can make easy money with sueing. So as the official propietor of the universe I would friendly ask money from all companies and movie makers based on icons, themes and signs based on the universe: Stars, galaxies, black holes and so on. George Lucas and the whole Hollywood industry, who made star wars and E.T. would be my cash cow. No need to send bad bills. I guess, if I would ask them friendly and explain my purpose they would probably support me volunteerly.
As the master of the universe I also have a lot of responsibilty. Think about the problems that the universe causes: Meteroites, that fall on earth and destroy houses and villages. Meanwhile there are over 5.000 objects (Satellites) sent from earth into the orbit. They are useless today. Space garbage. And no one wants to clean up. So all these jobs were mine then.
Of course no one can be the owner of the universe. The universe is one of the seven W-commons that can not be owned. What about air? Can air be owned? Petrol station start to charge money for air pumps. Is it the service? Daimler works on oxygen air filters in cars, which they want to sell in higly air-polluted countries. Of course for extra money. Amazon recently anounced that they want to deliver via drones. Telekom still today charges money for Wifi at starbucks.
As the master of the universe I would make sure that all companies who uses air, the sky, the clouds, the moon, stars and the universe have to share their income with all people who have sent their wishes to the sky. Because the universe and the sky is also the place, where our dreams go.