Mad Men & Dissident People

When you have a quality product that you’re confident with, the question of distribution appears (remember The Wire Season 3?) . You know that you have a very good product, but still you have to find a name, a brand and some kind of packaging to get it out to the people, your consumers.

Now, if we are talking about a place you want to sell, the place is the product (never forget Space Is The Place whatever product you may have..). But since you can’t sell the place as a whole and you want people to return to it and buy pieces of it (by drinking or paying charity prices at the door) you need to promote the whole thing. There you meet one of the basic economic features called competition (a lot of places, DJ’s, concerts, happenings) going on at the same time, every weekend starting from tuesday on.

So how can you convince the consumer that you actually have the best product? Especially if everybody has ‘the’ best place, DJ or concert and can even claim so on every social media platform there is? The answer is you can’t. Impossible, like Tom Cruise meth acting to be a Rockstar. Too many people, too many DJ’s and too many opinions concerning music, that are obnoxious to satisfy. But you can always try and keep the product alive by providing three fundamentals for a place like Ladybar:

A good Soundssystem. Proper disc jockeys or bands. And try to have as many good dancers and happy people in your place that even agree to pay for your product (preferably not ambassadors for the blue cross, i.e. they like liquor).

The last one is the hardest. Fortunately everybody can come inside. Unfortunately everybody can come inside. And what happens when everybody is inside? Lot’s of unknown figures but that’s all in the game as Omar from Baltimore would say. All we can do, is keep on spreading the product and keep our fundamentals as they are. And this is where we start talking about this saturday: We have a very special guest from the UK, his name is Andy Blake and he is what I’m talking about in the second fundamental. He ran a label called Dissident Records and still runs Cave Paintings and his own party called World Unknown where he and Joe Hart play everything from Acid over Disco to Left Field and all kind of weird stuff from all around the world but most of the time things you have never heard before. And people dance (it’s not like an RBMA lecture)!  Everybody’s always saying ‘real’ DJ or people who ‘know’ what they’re talking about. I’m telling you this now as well and can only conclude by demanding (again) that you shall all come to Ladybar this saturday to hear and see what I mean by that.