It’s a loop, it doesn’t stop. Day after day after day. Headline after headlines after headline. Mantra-like repetition is the key.
It’s precision. When you say, the word Muslim needs to be in the headline, it will be and you know why.
It’s impersonal. A self sustaining machine: They want to read the word Muslim, so we have to give it to them. Otherwise they won’t click, and if they don’t click, then we are lost.
If power was an object, I think it would be this: http://www.youtube.com/watch?v=0siUw7UUycc