It should be contemporary but timeless, it should be banal but profound, it should be funny but sad, it should provoke but not disturb, it should be ironical but serious, it should be emotional but not kitsch, it should be big but not megalomaniac, it should be sane but crazy, it should be loud but not interfere, it should break rules but within context, it should be clear but contradictory, it should stand out but not be superior, it should mean us but be universal, it should be a job but a calling, it should raise questions but have answers, it should be ART but…it should be… STOP HAMMER TIME!