Tech Fashion Fusion
Undeniably, tech accessories have always been fashionable – this is nothing new.
This year’s New York fashion week went berserk over Google Glass. The epic September issue in US Vogue featured a photo shoot by Steven Klein, with the beautiful Raquel Zimmermann looking icily in-control wearing her Glass. But suddenly, nerdy is no longer awkward. ‘Le Geek’ is now also ‘La Geek’. It has become all of cool, elegant, androgynous, and a symbol of power.
With this week’s news of Apple now hiring its second top executive straight from the fashion world (Angela Ahrendts from Burberry, and earlier this summer Paul Deneve from Yves Saint Laurent), things seem to be getting serious.
I ask myself: is this a new type of tech fashion that we have slipped into?
The longer I think about it, the more it seems nothing but natural. Technology is in transit towards smaller, interconnected devices, and humans are adopting deeper and more natural forms of interaction. Enter wearable technologies. And this is where it get’s intriguing: wearable devices have a direct impact on a person’s image. Hence, the melting and molding together of two worlds that not so long ago were light years apart. It remains to be seen how these new forces will affect us as consumers and the consumer industry at large – or if we will hardly notice them, as wearables fade away, and are remembered as nothing but a fad…
