So the rift is really a strategic thing. It is a border to cross, a threshold, it tells you: Now you are here, but maybe you want to be there, so if you want to be there, you better move. If you don*t want to move, that is fine, too. But on this side things are how they have been forever. On the other side things are new. That*s why it is so hard to see them. To understand them. To reach them. New ideas. New voices. Most people just use what they know and turn it this way or that way and then put it back and get a pay-check for that and are happy. Everybody is happy. Because things are in place. They stay in place. There is a notion of newness. But no danger. No threat to the order of things. Institutions behave like that. Universities. Sometimes newspapers. Maybe all kinds of companies, ad agencies, whatever. Why would you want to acknowledge the newness of things. It might only mean that you have to acknowledge that you were not able to see it in the first place. How to get there. So better beware of the new because you might have to find arguments for the old. There is a pressure on the old that makes people cling to it. Because if they let go, who knows what that does to them. Where they might end up. If you tell yourself you have something to lose from change, you will not change. If you tell yourself you will gain something, you will gain something. No matter if the change takes place. That is the beauty of this thinking about the rift. Just jump. And find other people to join you. Jump together. Jump without really knowing where you will land. You will land somewhere. And look back at the old and only then realize what a waste of time this all was. Who told you that things had to be this way?