Face it: Win-Win is a fairy tale, invented by those who exploit others. I never heard an aboriginee in Australia talking about win-win situations, or african slaves during the golddigger era in America saying that trade with africans is a win-win deal. Karl Marx never mentioned a worker [more]
Face it: Win-Win is a fairy tale, invented by those who exploit others. I never heard an aboriginee in Australia talking about win-win situations, or african slaves during the golddigger era in America saying that trade with africans is a win-win deal. Karl Marx never mentioned a worker who said things like that or did you hear the employees in the factories that Henry Ford or Adam Smith were glorifying say that this new labour at a conveyer is a win-win situation? There is a so called “fordistic” issue that shows that there can not be something such as a win-win: Henry Ford had a lot of trouble in the beginning to convince workers to come into his factories. He had to hire more than 600 people to make 200 workers stay. Back then workers weren’t that dependent on money-jobs. They simply had their little farm somewhere, which helped them to survive. Economy based on Private property, profit and power is always a win-lose deal. Always! Of course there are some stakeholders who win: The customer, the CEO are the winners, but the environment, the animals, our next generation pay the real price when we drink coffee made of arabica beans harvested in politically instable countries such as ethiopia, eat chocolate, which is mostly enabled by child labour, and buy iPhones with batteries made of raw metals collected by nigerian diggers and H&M shirts made in Bangladesh. A lot of “stakeholders” (what a silly term) that do not appear in glossy advertising, in annual reports, CSR protocols and Sinus Milieu maps lose the most. And they are the ones who never had that much.
I prefer not to think in win win constructions. I focus on the power of the We, the power of the doing together, not confronting people with final facts but to involve them. Create We-We situations!